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St. Patty’s Love for Vine

It takes a little bit more than luck to become famous or popular on Vine. There are a few things to know about the little green app to make sure your Vines are the most successful. For this St. Patrick’s Day, I’m going to give you the run down of a few key statistics about the growing app. Continue reading

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3 Reasons To Never Send an Auto DM

twitterOne of the best parts of social media sites is that you are able to connect with different people instantly through shared interests. Over time, you can build upon these relationships and really get to know your online peers. The key to a good and well-respected online presence is to be genuine. Your followers saw something they were interested in and have signed up to get to know you. The worst thing you can do in return is have an automated response sent out every time you get a new follower. Continue reading

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Oscars 2014: And The Best Selfie Goes To…

It’s not the dresses or accessories people are going to be talking about today, it’s the social media buzz surrounding the Oscars. Quite a few records were broken as Ellen Degeneres hosted the Academy Awards for her second time. Continue reading

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What We Can Learn from Taco Bell

social media what we can learn from taco bellAt some point in social media marketing, you need to stop thinking like a traditional marketer and have a little fun with your work. Instead of constantly trying to sell your product or services, remember that social media offers a new landscape to play around and interact with customers on a different level. One marketing team in particular is bringing the Taco Party Pack to the social media party: Taco Bell. Continue reading

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The Power of Social Media: Jimmy Kimmel Pranks Us Again

In the wee hours of Thursday morning, US Olympic Luger Kate Hansen sent a tweet with a short video of a wolf in her hall. That day, most networks had found the video and were reporting on this story of a wolf wondering the dorms in the athlete’s village. Last night, Jimmy Kimmel announced on his show that it was, yet again, another clever hoax. Continue reading

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5 Things You Need To Know When You’re Starting Out on Twitter

So you just got a Twitter? Welcome to the party. We’re a crazy bunch of people trying to get out the latest bits of information as quickly as we can in a short amount of space. There are a few things you should do before you start tweeting. Here’s the 5 things you need to know when you’re first starting out on Twitter. Continue reading

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4 Ways Local Restaurants Can Boost Their Online Presence

There is no denying the power and reach of social media and it is time for restaurants to join the party. While large chains seem to have gotten the memo that a nice website and active online marketing can only increase their sales; smaller, family-owned businesses are still playing “ketchup”. Continue reading

You’ve Got Mail…and a Like, a Mention, and a Reblog

This weekend, I flipped on You’ve Got Mail between the Olympic coverage and was entranced with the simpler times of the Internet. This sweet film starring Meg Ryan and Tom Hanks who fall in love online, despite being real-life business rivals, showcases the Internet in its infancy. Continue reading

Live-Tweeting The Olympics When They Aren’t Live

One of the most frustrating parts of the Olympics being held in a city that’s 9 hours ahead (at least for the East Coast), is that social media is live, and the events are not. I understand that the networks want the best Olympic events to air in prime time for the best ratings, but seeing pictures streaming in over Twitter and Instagram from the Opening Ceremony, it’s hard not to sneak a peak. Continue reading