Last week, I was pulling off some information from about 200 business cards and came across many that were either missing information or overall distasteful. With many popular sites to create business cards on, you don’t need to be a professional designer to make a nice card (but that certainly doesn’t hurt). As most large companies have standard cards, here are 8 tips for creating the perfect networking card for small businesses and for personal promotion. Continue reading
If my business creates videos for our blog, do they count as content?
This is a question that I’ve been asked numerous times by smaller businesses looking for an easy way stand out among their competitors. It’s a fantastic question and the answer is simple – ABSOLUTELY!
As a small business owner, when deciding which sites to devote your social media efforts to, make sure to include Foursquare. Boasting over 45 million users, Foursquare connects people with local business, encouraging them to check in and leave reviews.
Before the internet, word-of-mouth could only travel so far. But now with the influence of review sites like Yelp, a critical customer’s voice can be heard around the world. As a business owner, you have a few options about how to deal with negative (and positive) reviews on Yelp.
Realistically, your customers are visiting your website before they step inside your restaurant. Is your homepage welcoming them to your eatery or scaring them away? Here are 6 things NOT to do with your website. Continue reading
There is no denying the power and reach of social media and it is time for restaurants to join the party. While large chains seem to have gotten the memo that a nice website and active online marketing can only increase their sales; smaller, family-owned businesses are still playing “ketchup”. Continue reading