Since the dawn of social media, users have been able to show their interest in the form of a “like”–or an upvote, a heart, or a favorite. This small form of validation, which essentially has no tangible value, is the lifeblood behind our favorite addiction: social media.
Always changing, Facebook has released new tweaks to the beloved News Feed. The 2014 redesign alterations are rather subtle and don’t change much about how you use the site. The overall reaction seems to be an unimpressive, “Huh, that looks different.” So for marketers and business owners alike, there’s not much you need to account for in your Facebook strategy with this new redesign, but here are some things you should know. Continue reading
At some point in social media marketing, you need to stop thinking like a traditional marketer and have a little fun with your work. Instead of constantly trying to sell your product or services, remember that social media offers a new landscape to play around and interact with customers on a different level. One marketing team in particular is bringing the Taco Party Pack to the social media party: Taco Bell. Continue reading
There is no denying the power and reach of social media and it is time for restaurants to join the party. While large chains seem to have gotten the memo that a nice website and active online marketing can only increase their sales; smaller, family-owned businesses are still playing “ketchup”. Continue reading
Last night, a family member (who is new to Facebook) decided to leave a comment about her grandson’s birthday party on a link to one of my blogs. Clearly whoever showed her how to sign up for this social media site, didn’t explain a bit of Facebook etiquette to her. Continue reading
This weekend, I flipped on You’ve Got Mail between the Olympic coverage and was entranced with the simpler times of the Internet. This sweet film starring Meg Ryan and Tom Hanks who fall in love online, despite being real-life business rivals, showcases the Internet in its infancy. Continue reading
While we’re still a day away from Opening Ceremonies, the Olympics have already begun in Sochi. Athletes are warming up in Russia as we speak, not letting the negative reports from the media get them down. To prepare for tonight’s first events of figure skating and snowboarding, I’ve got the run down on who to be following via social media.
It was 10 short years ago today that Facebook launched as a private way for college students to connect. Over the past decade, Facebook has spread from Zuckerberg’s small dorm room and has become an ingrained part of our lives. Today, the average user checks their Facebook 14 times per day.