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The Power of a Like

Since the dawn of social media, users have been able to show their interest in the form of a “like”–or an upvote, a heart, or a favorite. This small form of validation, which essentially has no tangible value, is the lifeblood behind our favorite addiction: social media.

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Do Video Blogs Count As Content?

If my business creates videos for our blog, do they count as content?

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This is a question that I’ve been asked numerous times by smaller businesses looking for an easy way stand out among their competitors. It’s a fantastic question and the answer is simple – ABSOLUTELY!

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St. Patty’s Love for Vine

It takes a little bit more than luck to become famous or popular on Vine. There are a few things to know about the little green app to make sure your Vines are the most successful. For this St. Patrick’s Day, I’m going to give you the run down of a few key statistics about the growing app. Continue reading

What To Know About Facebook’s 2014 Redesign

facebook beachAlways changing, Facebook has released new tweaks to the beloved News Feed. The 2014 redesign alterations are rather subtle and don’t change much about how you use the site. The overall reaction seems to be an unimpressive, “Huh, that looks different.” So for marketers and business owners alike, there’s not much you need to account for in your Facebook strategy with this new redesign, but here are some things you should know. Continue reading

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3 Reasons To Never Send an Auto DM

twitterOne of the best parts of social media sites is that you are able to connect with different people instantly through shared interests. Over time, you can build upon these relationships and really get to know your online peers. The key to a good and well-respected online presence is to be genuine. Your followers saw something they were interested in and have signed up to get to know you. The worst thing you can do in return is have an automated response sent out every time you get a new follower. Continue reading

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Oscars 2014: And The Best Selfie Goes To…

It’s not the dresses or accessories people are going to be talking about today, it’s the social media buzz surrounding the Oscars. Quite a few records were broken as Ellen Degeneres hosted the Academy Awards for her second time. Continue reading